October is known as Breast Cancer Awareness Month and you can do something exceptional to help in this fight. The National Breast Cancer Foundation (NBCF) and Dannon are partnering to fight against breast cancer by raising money for breast cancer affected ones. They have started a campaign named “Give Hope with every cup” and by this action they will request for donations from customers who are purchasing the Dannon products. Dannon users can involve in these donations by visiting the online portal www.CupsOfHope.com. This campaign helps not only by raising money but also by raising awareness for a disease that affects families and women at an incredible rate.
The mission of National Breast Cancer Foundation is to provide mammograms to needy ones and to save lives through early detection. This includes providing diagnostic breast care services to needy ones, increasing awareness through education, providing nurturing support services and supporting breast cancer research programs.
Www.CupsOfHope.com is a site of Dannon. Dannon has created a distinct identity by their healthy dairy food manufacturing from above a decade. Dannon is an organization which has a great concern for the people and many social responsibility initiatives have been launched by this organization. So you can say that, Dannon not just focuses on sales numbers and the profits.
You can help this campaign to fight against breast cancer very easily. Just purchase the Dannon products with pink lids. Then enter each under-the-lid code at www.cupsofhope.com before 31st December, 2011. Dannon will donate 10 cents to NBCF for each entered code. But the single-serve Dannon OIKOS and Dannon Activia will give a bonus 10 cents donation (total 20¢ donation). Dannon give a guarantee for minimum of $500,000 donation but they can increase it up to the maximum of $1.5 million this year with your participation. Products are available in stores from beginning of September.